Is it time to make the switch?
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Veganism’s hit the mainstream; and we’re not just talking about the tofu innards of your tacos. The contents of your bathroom cabinet are catching up too, with sales of vegan beauty products up a huge 38% over the last few years. But the numbers are even more impressive when it comes to our hair: The global vegan haircare market was worth US$2.56 billion in 2014, reports Crystal Market Research, and is expected to reach US$6.7 billion by 2023. Now that’s growth.
So is it worth making the switch? Well, for starters, going plant-based definitely doesn’t mean compromising on quality; much like the Impossible Burger, vegan beauty’s so good you’ll wonder why the industry ever needed animals. And one brand proving that everyday is none other than Pureology – the pioneer in professional vegan and zero-sulfate haircare.
Born from a simple, yet powerful idea: to create the purest and most protective products for your hair, Pureology have created a customised, high performance collection of formulas while keeping the planet, animals and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, they’re all about making women feel beautiful with good-for-you hair care.
Here’s everything you need to know.
What is vegan hair care?
Assuming no-one missed mince meat being a secret component of peroxide, what prevents haircare from being inherently vegan? Ingredients such as beeswax, honey, milk and Omega 3 fish oils are all ingredients that stop products being 100% vegan.
What is the benefit of vegan haircare?
Short story: the climate emergency. (As well as love for our furry friends, of course.)
With consumers becoming more aware of their individual impact on the environment, there is a bigger concern for the future of our planet, with the decline of bees, plastics in landfill and the sea, the list goes on. The good news is: you don’t have to be vegan to use vegan haircare products and, unlike giving up eating meat or dairy, few people are seriously passionate about having animal-derived ingredients in their shampoo.
Is vegan shampoo better for your hair?
Vegan shampoo isn’t inherently better for your mane. Much like vegan food, it’s more to do with the priorities of the company who made it. Though, if you buy from a cruelty-free brand that tries to use natural ingredients it’s probably going to leave your strands in better shape that a cheap mass market alternative.
Pureology’s shampoos and conditioners are free from sulfates, parabens and mineral oils. In fact, they’re the OGs of pure colour care for your hair. Their products are made with 100% VEGAN FORMULAS – without animal products or by-products – and gently cleanse without stripping the colour, which means luxurious lathers, super soft finishes and pure colour care. Not to mention they smell incredible, with signature aromatic fragrances.
Will they keep my hair hydrated?
Whether it’s rolling waves, rough terrain, extra dry or flat, hair types and textures come just as diverse as the Australian landscape. But great news: you can absolutely find a hydrating vegan formula for your hair.
Pureology’s Hydrate range is an absolute game-changer: Featuring a creamy, luxurious shampoo that deeply hydrates normal to thick dry, colour-treated hair, alongside a conditioner that deeply softens and nourishes normal to thick dry, colour-treated hair, you’ll be nothing less than impressed.
Which other Pureology hair products should I buy?
Choosing the right Pureology product comes down to the needs of your hair. Pureology carries a few different ranges, so we’ve broken them down to help you choose.
For dry hair: Try the Pureology Hydrate range (mentioned above).
For coloured hair: For blonde hair, try the Pureology Strength Cure Best Blonde Shampoo from the Pureology Blonde range. However, if you’re not blonde, the best Pureology Shampoo for colour treated hair is the Pureology Smooth Perfection Shampoo and range. This Pureology anti frizz shampoo helps to smooth and soothe as it cleanses using micro-emulsion technology and Camelia Oil to nourish the hair.
Point being? Naturally-sourced ingredients, used by a consciously ethical vegan brand, are better for the planet than traditional formulas. Shop the Pureology range here.
Source @womenshealth.com.au: Read more at : womenalive.org